PROTON began as Malaysia’s national car project, founded with the aim to spearhead the nation’s economic development and lay the foundations for the local automotive industry. The birth of the Proton Saga in 1985 marked the beginning of a colourful journey for the national car brand as it was constantly promoted as the “Pride of the Nation”. 

PROTON continues to progress as a fully fledged manufacturer that leads the nation’s automotive industrialisation effort and ecosystem. Fast forward to 2017, PROTON entered the next phase of its plan to be a global and respected automotive brand with the signing of a partnership between its two principals, DRB-HICOM and Zhejiang Geely Holding Group.

Today, PROTON continues to delight its customers with cars anchored on its brand promise of INSPIRING CONNECTIONS and developed on its core values of always delivering Innovative Technology, Reliability and International standards.

Inspiring Connections is about reconnecting to the humanity within us to create real connections. By pushing the boundaries of technology, we believe we can build stronger relationships, bridging distances between people, relationships, innovation, and create stronger bonds to a better future for mobility.

Award Recognition